Privacy Policy

1. Who We Are

LondonTopBets.com is an independent affiliate comparison website operating in the United Kingdom. For the purposes of UK GDPR, we are the data controller for any personal data collected via this Site. You can contact us at hello@londontopbets.com.

2. What Data We Collect

We may collect and process the following categories of data:

• Technical data: IP address, browser type and version, device type, operating system, referring URL, and pages visited.
• Cookie and tracking data: as described in our Cookie section below.
• Contact data: name and email address if you submit our contact form.
• Click ID data: Google Click ID (GCLID) captured from URLs for advertising attribution.

3. How We Use Your Data

• To analyse and improve the performance of our Site (analytics).
• To measure the effectiveness of our advertising campaigns (advertising attribution).
• To respond to enquiries submitted via our contact form.
• To comply with legal obligations.

4. Legal Basis for Processing

We process your data on the following legal bases: (a) your consent, where required (e.g. for analytics and advertising cookies); (b) our legitimate interest in operating and improving this website; and (c) compliance with legal obligations.

5. Cookies

We use cookies to help operate the Site and to understand how it is used. We request your consent before setting non-essential cookies. The types of cookies we use are:

• Strictly Necessary: Required for the Site to function. No consent needed.
• Analytics: Google Analytics cookies that help us understand visitor behaviour. Requires consent.
• Advertising: Google Ads cookies used for conversion tracking and attribution. Requires consent.

You can change your cookie preferences at any time by clearing our consent cookie and revisiting the Site.

6. Third-Party Services

We use Google Analytics and Google Ads. These services may collect data about your use of the Site. Please refer to Google's Privacy Policy at policies.google.com/privacy for more information. We also use Vercel Analytics, which does not use cookies and is privacy-friendly.

7. Data Retention

We retain contact form submissions for up to 12 months. Analytics data is retained in accordance with our Google Analytics settings (default 26 months). Cookie consent records are retained for 12 months.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request erasure of your data.
• Object to processing based on legitimate interests.
• Withdraw consent at any time where processing is based on consent.
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. We encourage you to review this page periodically.

10. Contact Us

To exercise any of your rights or for any privacy-related queries, please contact us at hello@londontopbets.com.